Infertility care marketing
With the rapid growth of healthcare sector there is one niche that has mushroomed recently- Infertility clinics and center. Infertility care marketing is a niche that needs a tailor made strategy and what works for other industries and categories will not work here. Especially infertility marketing which is a very private affair. As marketing consultancy who has worked in the healthcare branding and marketing sector, we have done extensive research and analysis of what goes in to marketing a fertility center successfully. Here is our learning.
What is Fertility Marketing?
Fertility Marketing is a super specialized marketing activity that aims to grow any fertility brand’s business by bring in cost effective leads that ultimately convert to business. This can be done using various marketing activities like branding, SEO, content marketing, performance marketing (Google Ads, Facebook ads, etc) and influencer marketing.
A few signs that show you need support
- You tried your hand at Google advertising and social media but have lost money
- You hired a digital agency, but are unsatisfied with the results
- Your website is not ranking well in search results
- You have no idea of how to attract leads in a cost effective manner or how to nurture them
The fertility clients have we have encountered have fallen in one of the above mentioned categories. This can be cured only with effective brand partnership with a consultancy that clearly knows these pain points and has helped others navigate these treacherous waters
A few things you need to know about when marketing your fertility center
- Fertility marketing is different from generic healthcare marketing- Infertility is a touchy subject that needs to be addressed with a tone of caring and help.
- Well-managed relationships with referring providers works wonders- referring doctors are a great source of business and keeping in touch with them really helps.
- More than procedures, it’s about understanding patient needs- A patient facing infertility needs to be educated before starting treatments.
- Provide remarkable patient experiences- Word of mouth marketing is the best marketing. Patients share good or bad experiences.
- More than 80% of patients use online reviews before deciding on a provider- The internet has revolutionized patients’ knowledge on their challenges. They do research and review centers before they choose someone.
- Make patient education your priority then, patient acquisition- Content marketing helps educate patients who can be nurtured and finally converted
- Digital marketing works better because you can measure results and ROI- The “Spray & Pray” method of offline media spending is gone. Digital marketing is measurable and provides better ROI.
- Take an expert’s help grow your leads- Taking the help of consultants who have worked on infertility marketing is a sure way to grow your leads because they have results to show from past work.
If you feel that you need to talk to experts who can help you, call us today and we will offer a 30 minute free consultation and mail you a case study on how we helped an infertility chain grow their leads exponentially.
Mail to: anoop@relevancebranding.com or call: +91 9900357111