Why Relevance?
Today no industry can ignore relevance in their marketing. Behind every great brand is a wealth of valuable and relevant content that really connects with potential customers.
Be found first
Digital visibility is critical today. We cannot emphasize enough, the importance of search engine optimization (SEO) in content marketing due to the visibility it can bring for your business online. Search ads are also a great way to gain leads.
Improve reputation
In today’s busy digital marketplace, it’s vital that businesses work to build trust with potential leads and customers. We can help you consistently publishing content across platforms, which will help your audience to see you as a leader in the industry.
Be accessible
In the digital world, the first place a consumer looks for what they want is online. Besides creating a website, we can optimize your online presence with search ads, creating relevant contentfor potential customers, optimize things like were you are located, what your hours are and what you specialize in.
Influence conversions
According to 74% of companies surveyed by a leading organization, content marketing has increased their marketing leads, both in quantity and quality. Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers throughout their buying journey.
Stand apart from competitors
The topics that you create content around and the value of the content you provide can mean the difference between a consumer choosing your brand over a competitor’s. For instance, if a buyer is doing research about their challenges and certain products that can help solve those challenges, they will be more inclined to work with the business that’s provided them with helpful information.
Build relationships
What is your TG’s pain point? What is keeping them up at night? What solutions can you offer to them? Start a conversation on social media or on a blog. Run a survey or a promotion. Try to get to know them. Pay attention to their comments or their responses to surveys. Build a relationship with your customers.
Get cost-effective leads
Content marketing is not only great for lead generation, but it’s the most also affordable way in the long run.Though content marketing costs about 62% less than traditional marketing tactics, it generates about three times as many leads.