Let’s face it, getting high quality leads online is tough. But like most tough things, if it’s done right, the rewards are big. We have seen that health care providers are not necessarily great at marketing. We get that. You are doctors, not marketing wizards. But it does help if you know a few things about Digital marketing which can make your infertility treatment center a very profitable one along with the high success rates you have. Here are six proven lead generation techniques that simply work for Infertility Centers if done right.
1) Search Engine Optimization
Many potential patients want to learn how to solve the health challenges they face. One of the first things they do is Google their question, problem or issue. Search Engine Optimization (SEO) gives you the tools to match qualified patients with your online content. And if you play your cards right, you’ll end up on their short list when they are looking to come to your clinic.
2) Pay Per Click Advertising
Another proven way to get on your prospects’ radar is to buy your way onto search engine results pages for relevant keywords. This technique gives you greater control over the keywords with which you want to be associated. As the name implies you only pay when someone clicks on your link. Many times, Pay Per Click (PPC) leads are of higher quality because the potential patient is often searching for a specific solution. In addition, PPC is completely trackable and typically less expensive than traditional print advertising.
3) Lead Generating Website
Most Infertility Center websites are not designed to generate leads. They are filled with industry jargon and they are passive and unhelpful. If visitors do not understand what treatments you offer, they will go elsewhere. Contrast this with a lead generating website that is designed to make it easy for clients to understand what treatments you offer, Case Studies of successful cases, informational videos and articles and the impact on online lead generation can be dramatic.
4) Testimonial and other Videos
Video is everywhere today, and for good reason. It is an ideal marketing medium for Infertility Centers. Nothing builds credibility like a patient explaining how your clinic solved their problem. It’s almost like automating the referral process. Video can be used to present your clinic, explain complex services or introduce your team. In each of these roles, video can play an important lead generating and lead nurturing function.
5) Case Studies
One of the most common online lead generating techniques, Case Studies, can establish credibility and generate qualified leads. You can offer it on your website (either available free or behind a registration screen), or you can distribute it through social media.
6) Blogging
We left blogging for last because of its unique role in online lead generation. To be honest, blogs don’t generate a lot of direct leads. But blogging is probably the most effective driver of Lead generation for Infertility Centers. A blog allows you to create a wide range of keyword-laden content that can be found in the search engines, it can draw a lot of qualified prospects to your website (this assumes that you host your blog on your website — which we strongly recommend). You can further promote your blog posts on social media sites like Twitter, LinkedIn and Facebook. Without a blog, your SEO efforts will be handicapped.
These six online lead generation techniques alone could become the cornerstone of a robust marketing plan. Add in traditional marketing tactics, such as face-to-face networking with referral doctors and tradeshow marketing (if appropriate), and you have a formidable strategy for building preference in the marketplace. Online marketing when combined with traditional marketing can make a powerful combination.
If you feel that you need to talk to experts who can help you, call us today and we will offer a 30 minute free consultation and mail you a case study on how we helped an infertility chain grow their leads exponentially.
Mail to: anoop@relevancebranding.com or call us on: +91 9900357111