Are you prepared for marketing’s permanent shift?
There’s no marketing playbook for our new reality and no one had contingency plans in place. However, there are tools that can help businesses embrace digital transformation and be proactive in this moment, instead of just reactive. Companies that can quickly adapt to evolving consumer needs now will be positioned for long-term success.
With new consumer behaviours persisting and likely becoming permanent, we have to consider how our new tactics and best practices will apply post-pandemic.
As we all prepare for the road ahead, there’s no better time to embrace the opportunity for a digital transformation. We must invest in nimble and measurable marketing strategies for this new reality.
When data is paired with creative and measurement tools are used, you can make smarter decisions.
When people’s needs and behaviours are constantly in flux, digital gives us the flexibility to transform quickly, improvise, and experiment, as well as carve out new ways to serve our customers. We can test new ad formats and scale the results, follow search interest and product demand in real time, and develop creative variations for different audiences.
Get comfortable with the new discomfort!
No one had contingency plans in place for this new reality. By this point, the smartest companies recognize they’re not simply taking reactive measures until things go back to normal; they’re proactively building for a new normal that’s already here. Just as individuals are being forced to embrace the drastic changes prompted by the pandemic, both challenges and silver linings, brands need to get comfortable with the new discomfort. If they reassess how they’re operating, reorganize, and reinvent themselves now, they’ll emerge much stronger on the other side.