Attract. Engage. Convert.
The three Cs' of relevance in marketing
CUSTOMER
Not everyone is your customer. Understanding who your customer is, is the first step to sale. We help you with this by creating 'Buyer Profiles' to target them better.
CONTEXT
A buyer's intention provides context for the messages you send out. Different messages at different stages: Prospect, Lead, Customer.
CONTENT
Attract buyers with relevant content. Engage with them on relevant channels. Get them to buy and finally delight them with your solutions.
Buyers Journey and why it matters
Today brands are talking to customers who do research before they buy. They go through many stages called the Buyer’s Journey: Awareness, Consideration and Purchase. Simply put, it is the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service.
AWARENESS
The buyer realizes they have a problem.
CONSIDERATION
The buyer defines his or her problem and researches options to solve it.
PURCHASE
The buyer chooses a solution.
Your task as a brand and our task as marketing professionals is to plan, create and execute marketing collateral in the form of ads, posts, articles, videos, case studies and more that leads potential customers through the buyer’s journey and ultimately become loyal patrons.
How we do it.
It all begins with research. We have put in place a 6 step Standard Operating Procedure (SOP) that we follow because it has helped us to identify, rectify and grow our client’s businesses in a scientific manner.
